Elizabeth has co-created and produced two large national transformational projects with Dun& Bradstreet’s AllBusiness.com and Kiplinger’s Personal Finance magazine. The transformational events took 5 small or mid-size companies with the potential to make it BIG and got them there in 120 days. With the support and insights of the Elizabeth’s team of business advisors, the winning CEOs saw their business taken five years ahead. She engineered the contest process and brought on sponsors such as JetBlue Airways, Grammy Foundation, Yahoo! and Hilton to make the content winner’s transformation a reality.
One of the contest winners share the impact Elizabeth and her team had on their lives and business: Contest Winner Cecilia writes…
Our first news is our business name has been finalized. After nearly 5 years of never being satisfied with our current business name and unsuccessfully trying to come up with another one, Elizabeth set out to find us our perfect name. For the past 3 weeks the three of us have engaged in a business name rampage, of sorts. We gave her a “brain dump” of all the huge list of names that were floating around in our head, while she used her creative marketing and corporate branding genius to create 2 strong contenders that had passed all of her “tests”. In the end, one name rose to the top.
We are now . . . (pause for dramatic silence):
Believe Ability
We believe in your ability.
Believeability.com
During the past 5 years, Believe Ability is the only name that made us smile from the first time that we saw it. Believe Ability reflects our values as individuals, as a company, and it explains what we are committed to as a contribution to the world. Our friends and family really like it. And as a final bit of confirmation while lying in bed tonight very awake after Jason had already fallen asleep, he rolled over, said “great name”, and then start snoring!!“I wish I could explain all the thoughts and emotions that go through my head on a daily basis about this transformation process. We are incredibly excited! We feel so blessed and honored. We have been so used to doing everything ourselves and making our own mistakes and paying for our own mistakes. We had no expectations going into this and we could have never predicted how truly wonderful it is to have experts to talk to, mentors to guide us, people giving freely of their time and services for us, and Elizabeth who believed in us. When we are with Elizabeth we feel like everything is possible. It makes me humble and grateful. We have been given a huge gift.”
– Cecilia Hilkey
