We live in a connection economy, where trust and attention are both scarce and sought after. “Going viral” is today’s equivalent of striking gold, and tips for how to do it are heralded by clickbait promises such as, “Blog Post Formula That Will Guarantee Your Post Goes Viral”; “The 10 Keywords That Will Make Your Tweets Go Viral”; or The 5-Step Program to Going Viral on YouTube”. With articles like these becoming ubiquitous, it’s not at all surprising that otherwise rational people who aren’t … Read more about There Is No “Go Viral” Button
