“We’re not in Kansas anymore.” ~Dorothy, “The Wizard of Oz” No, we’re not here to talk about that Oz, but the Oz in question can produce results as “magical” as the fabled wonderful wizard (if not more so). For one of my clients, meeting this particular Oz was the equivalent of going from that dusty, quiet town in Kansas to the fantastic, technicolor world somewhere over the rainbow. Yesterday on a call for one of my brands, someone made the joke that most people in business believe you’ve … Read more about How to Get to Oz: Uncovering the Magic That Will Get Your Brand Noticed
